The course "Entrepreneurship – From Idea to Successful Business" offers a comprehensive and in-depth curriculum designed to instill the fundamentals of business entrepreneurship in students and foster their leadership and innovation skills. The entrepreneurial journey begins with an introduction to the concept of entrepreneurship, using inspiring examples of successful young and adult entrepreneurs, and emphasizes the importance of entrepreneurship in the modern business world. Students learn to identify business opportunities through analyzing existing problems and creative thinking, and practice brainstorming techniques to develop innovative ideas. The course delves into advanced market research methods, including competitor analysis and target audience profiling, and provides practical tools for assessing the feasibility of business ideas. Participants learn to construct a comprehensive business plan, understanding its essential components and strategic importance. The course includes an in-depth introduction to the world of business finance, covering budget management, product and service pricing, and cost-benefit analysis, providing learners with a solid foundation in financial management. Branding and marketing topics are extensively covered, with an emphasis on digital strategies and social media utilization, preparing students to tackle marketing challenges in the digital age. Students gain hands-on experience in building prototypes of their products or services, utilizing advanced technological tools, and learn professional presentation techniques to convey their ideas persuasively and effectively. The course also provides deep knowledge about various funding options, including crowdfunding, private investors, and venture capital funds, preparing students to deal with the practical challenges of starting a business. Throughout the course, students work on a practical project, culminating in a final session where they present their outcomes to the group and receive professional feedback.

* The course material will be tailored to the age of the learners.