The course "Effective Environmental Communication – The Green Story" offers a comprehensive learning experience that combines theoretical knowledge with practical application in the field of storytelling and environmental messaging. Throughout the course, students will explore the world of effective communication, focusing on advanced techniques for conveying environmental messages. The course begins with an overview of the current state of environmental volunteering and activism, examining the psychological and social motivations behind these actions. Students will learn about message framing methods and explore the five-component model of action-inducing messages. The course addresses important topics such as creating engagement, integrating scientific information into communication, and adapting messages to various digital platforms. Issues such as the relationship between personal and societal interests are examined through analysis of successful campaigns and innovative communication strategies. The course also introduces the principles of visual storytelling and emphasizes its effectiveness in conveying environmental messages in the digital age. Throughout the course, students will participate in practical exercises such as story writing and visual content creation, reinforcing the connection between theory and practice. By the end of the course, participants will acquire comprehensive knowledge of advanced communication techniques, develop practical skills in content creation, and gain tools to promote environmental and social goals in an effective and balanced manner.

* The course material will be tailored to the age of the learners.